Question

Answer in brief.
State any four features of wholesalers to manufacturers.

Answer 1

Services of Wholesalers to Manufacturers.
(I) Provide Finance: Wholesaler provides advance to the manufacturers so they can do bulk production. Manufacturer can maintain continuous flow of production.
(II) Collecting Order and Distribution of Goods: Wholesaler collects small orders of goods from the retailers then he collects the goods from manufacturer and distributes it to retailers.
(III) Goods Sale on Large Scale: Wholesaler sells goods to the retailers on large scale on behalf of manufacturers.
(IV) Economy in Production: Large scale of production is made possible because production of goods is done continuously by the manufacturer.
(V) Market Information: Wholesaler provides latest information of market condition to manufacturer. On the basis of this information manufacturer changes his production policies and regulates production activities.
(VI) Storage: The wholesaler provides storage facilities for the manufacturers’ product of goods. This helps them to fill up the time gap between production and consumption of goods.