Question

Briefly explain any two techniques of persuasion that can be used to change people’s attitude.

Answer 1

Two techniques of persuasion that can be used to change people's attitudes are:

1. Message characteristics: The message is the information that is shown in order to bring about an attitude change.

• Attitudes will change when the amount of information that is given about a topic is just enough. It is neither too much nor too little.
• Whether the message contains a rational or an emotional appeal also makes a difference.

2. Source characteristics: Source credibility and attractiveness are two features that affect attitude change.

1. Attitudes are more likely to change when the message comes from a highly credible source rather than from a low-credible source.
2. Attitudes are more likely to change when the message comes from a more attractive source rather than from a less attractive source.