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Question
Can you give this diagram a title? What do you understand about the link between media and big business from this diagram?
Solution
- Title to the diagram:
Media and Big Business Houses. - The link between media and Big Business:
There is a strong link between media and big business/business house because of the following reasons:- Most of the media (Newspapers, magazines, news channels) are owned by big business houses. e.g., Hindustan Times by Birla group.
- Big business houses finance the media in a big way.
- They pay heavy amounts to the media for their advertisements.
- They provide political, financial, social, and moral support.
- In return, the media propagates their policies and programmes.
- They publish and advertise their products.
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