NCERT solutions for Social Science - Social and Political Life 2 [English] Class 7 chapter 6 - Understanding Media [Latest edition]

Look at the collage on the left and list six various kinds of media that you see.

Ask older members of your family about what they used to listen to on the radio when there was no TV around. Find out from them when the first TV came to your area. When was cable TV introduced?

How many people in your neighbourhood use the Internet?

List three things that you know about some other part of the world from watching television.

Can you list three different products that are advertised during your favourite TV programme?

Take a newspaper and count the number of advertisements in it. Some people say that newspapers have too many advertisements. Do you think this is true and why?

Are the above stories in the two newspapers similar? And if not, why not? What, in your view, are the similarities and the differences?

If you read the story in the News of India, what would you think about the issue?

Do you think it is important to know both sides of the story? Why?

Pretend that you are a journalist for a newspaper and write a balanced story from the two news reports.

What is the consequence of the media ‘setting the agenda’ by reporting on Fashion Week rather than the slum demolitions?

Can you think of an issue that does not seem important to you because it is never featured in the media?

In what ways does the media play an important role in a democracy?

Can you give this diagram a title? What do you understand about the link between media and big business from this diagram?

You have read about the ways in which the media ‘sets the agenda’. What kind of effect does this have in a democracy? Provide two examples to support your point of view.

As a class project, decide to focus on a particular news topic and cut out stories from different newspapers on this. Also, watch the coverage of this topic on TV news. Compare two newspapers and write down the similarity and differences in their reports. It might help to ask the following questions–

a. What information is this article providing?

b. What information is it leaving out?

c. From whose point of view is the article being written?

d. Whose point of view is being left out and why?

Do projects (solo, pair, or group) about types of advertisements. Create commercial advertisements about some products and social advertisements about public health, road safety, and the need to save water and energy.