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Discuss the interplay between the goal setting during Planning phase and the use of these goals as benchmarks for performance evaluation in Controlling phase. - Commerce

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Question

Discuss the interplay between the goal setting during Planning phase and the use of these goals as benchmarks for performance evaluation in Controlling phase.

Answer in Brief

Solution

  1. Planning and Controlling are intertwined and complementary functions. They coexist in an organisation. Planning specifies the goals of an organisation while Controlling ensures the accomplishment of these goals. Planning also determines the process of control while Controlling provides the basis for planning.
  2. As a process, planning involves creative thinking and judgment. Controlling ensures that these thoughts and decisions are converted into desired actions Planning and Controlling are both backward-looking and forward-looking functions. Planning is prescriptive while controlling is evaluative.
  3. Controlling provides feedback to planning by identifying areas for improvement. By assessing the performance against the plans, it provides a review and thus ensures that future performance matches the planned performance.
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