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Distinguish between the following: Department stores and Chain stores. - Organisation of Commerce and Management

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Question

Distinguish between the following:

Departmental stores and Chain stores.

Distinguish Between

Solution

Sr No. Points Departmental stores Chain stores
1 Meaning It is a large scale retail store having different departments and sections for different type of goods under a same roof. It is a retail shop owned, controlled and managed by a single organization selling one line of product, located in different parts of city.
2 Variety of goods Deals with variety of goods in large scale. Deals with goods of one particular manufacturer only.
3 Location

It is situated at the central location in the city.

It is situated in different parts of the city and country.
4 Capital Requires large capital for investment. Comparatively less capital is required.
5 Price The price charged is very high. The price is comparatively less.
6 Operating cost Operating cost is very high. Operating cost is low.
7 Credit Facilities Credit facilities are provided to regular and reputed customers. No credit facilities are provided as all sales are made in cash only.
8 Risk Risk is more as it is centred on one shop only. Risk is divided over all the shops.
9 Advertising Advertisement is done locally as they are usually located in one place. Advertisement is done to cover a larger area as multiple shops are spread throughout the state or country.
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Introduction of Trade
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Chapter 2: Trade - Exercise Q.4 [Page 45]

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