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Question
Enumerate the components of the macro environment of a business concern.
Solution
The macro-environment is basically referred to as the area of external business operations of a particular organization. The components of a macro environment have to be well analyzed before planning the course of marketing programmers as it affects the very performance of a product or an organization. All the factors affecting the performance of a firm in the macro-environment are referred to as the components which could be economic, demographic, technological, natural, social .cultural, legal and political.
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The above para discusses a few dimensions of Business Environment.
Identify the correct dimensions from the following:
