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Question
Explain any three objectives of Marketing.
Solution
1. Creation of Demand: The first objective of marketing is to create demand through various means. An attempt is made to find out the preferences and tastes of the consumers. Goods and services are produced to satisfy the needs of the customers. Demand is also created by informing the customers of the utility of various goods and services.
2. Customer Satisfaction: The marketing manager must study the demands of customers before offering them any goods or services. Selling the goods or services is not that important as the satisfaction of the customers' needs. Modern marketing is customer-oriented. It begins and ends with the customer.
3. Generation of profits: Marketing also targets at profits. If the firm is not earning profits, it will not be able to survive in the market. Moreover, profits are also needed for the growth and diversification of the firm.
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