Question

'GRX Ltd.' has marked its presence for its 'Apple Cider Vinegar' on different social media platforms like Facebook, Instagram, etc. by demonstrating features and benefits not available with the competitors' products without mentioning their names.

1. Identify the type of sales strategy adopted by 'GRX Ltd.'
2. Name and state the other type of sales strategy available with the businesses.
3. List any two points of consideration required for creating an effective sales strategy.

Answer 1

1. Comparative Advertising: GRX Ltd. employs a sales technique that highlights the qualities and advantages of their product over those of rivals without mentioning them by name.
2. Direct Advertising: Without contrasting the product with rivals, this approach emphasises the qualities, advantages, and special selling aspects of the product. The objective is to establish a powerful brand identity and make a direct appeal to the wants and demands of the customer.
3. Points of Consideration for Creating an Effective Sales Strategy:
   1. Analyzing Competitors: A company can position its product distinctively and take advantage of market opportunities by researching the tactics, advantages, and disadvantages of its rivals.
   2. Understanding the Target Audience: It is easier to properly adapt the sales message to draw in and keep clients when one is aware of the preferences, needs, and behaviours of the target audience.