Commerce (English Medium)
Science (English Medium)
Arts (English Medium)
Academic Year: 2023-2024
Date & Time: 15th February 2024, 10:30 am
Duration: 3h
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General Instructions:
Read the following instructions carefully and follow them:
- This question paper contains 34 questions. All questions are compulsory.
- This question paper is divided into four sections Sections A, B, C and D.
- Section A: Questions number 1 to 18 are Multiple Choice Type Questions. Each question carries 1 mark.
- Section B: Questions number 19 to 24 are short answer type-I questions. Each question carries 2 marks. Write answer to each question in 30 to 40 words.
- Section C: Questions number 25 to 29 are Short Answer Type-II questions. Each question carries 3 marks. Write answer to each question in 50 to 70 words.
- Section D: Questions number 30 to 34 are Long Answer type questions. Each question carries 5 marks. Write answer to each question in 120 to 150 words.
- There is no overall choice. However, an internal choice has been provided in Sections B, C, and D of question paper. A candidate has to attempt only one of the alternatives in such questions.
| During the rainy season, Subir observed that a large quantity of natural and free water was being wasted. Being a mechanical engineer, Subir started to work on a device that was to be installed in underground water tanks, for collecting the rain water, freezing it and creating a surplus water resource. He prepared a prototype and started the trials on this device. He was happy that he succeded in converting his idea into reality. |
Identify the idea field that provided him an insight for developing the product:
Market-driven idea
Natural resource
Service-related idea
Creative efforts
Chapter:
Which of the following is not a component of 'Brand'?
Brand name
Brand mark
Trade mark
Tag line
Chapter:
'Anarya Ltd.', a company manufacturing cars wants to enter into e-car business in the next few months. For this it needs additional funds. To speed up financing it decides to sell some of its shares to institutional investors. The company also does not wish to disclose this information in the open market.
From the following, identify the method of floatation of new issues used by the company:
Public issue
Rights issue
Private placement
Offer to employees
Chapter:
| 'Nipro Electronics' was the leading player in the electronics industry for the last fifteen years. A few years back, Mobe Electronics', a smaller company as compared to 'Nipro Electronics', entered the market. 'Nipro Electronics' started losing its market share to Mobe Electronics' day-by-day due to its innovative products. To maintain or develop a competitive edge and to upgrade its technology, Nipro Electronics' decided to acquire 'Mobe Electronics' under friendly terms but that failed. Now it decided to buy majority shares of 'Mobe Electronics' and hence initiated the acquisition. |
From the following, identify the type of acquisition which 'Nipro Electronics' adopted after failing on friendly terms:
Friendly acquisition
Hostile acquisition
Reverse acquisition
Back-flip acquisition
Chapter:
Selection of a product or service will depend upon many factors while assessing the market. The demand assessment is one of them. This assessment is based on ______.
Technological advancements in the field
Size of the market being targeted
Transportation delays, wastage, etc.
Level of operation
Chapter:
Assertion (A): Mergers and Acquisitions is a potential strategy for ensuring the accelerated growth of business.
Reason (R): Growing through Mergers and Acquisitions usually turns out to be less expensive as compared with internal expansion, particularly when the replacement cost of asset in higher than the market value of the targeted assets.
Both Assertion (A) and Reason (R) are correct, and Reason (R) is the correct explanation of Assertion (A).
Both Assertion (A) and Reason (R) are correct, but Reason (R) is not the correct explanation of Assertion (A).
Assertion (A) is correct, but Reason (R) is incorrect.
Assertion (A) is incorrect, but Reason (R) is correct.
Chapter:
Raghuram has been appointed as the stock incharge in a readymade shirt manufacturing company. The Production Manager asks Raghuram to ensure the availability of fabric without any interruption so that there is no stock-out situation. For this Raghuram wants to know the re-order point of fabric for the company, that is to determine when to place an order. For this he found out the procurement lead time, which is 2 months, and the demand during this period, which is expected to be 300 bales of cotton fabric per month. So the order should be placed when the stock reaches:
600 bales
450 bales
300 bales
150 bales
Chapter:
Assertion (A): Sales promotion relates to short-term incentives or activities that encourage the purchase or sale of products or services.
Reason (R): Sales promotion helps to create awareness about the companies' products.
Both Assertion (A) and Reason (R) are correct and Reason (R) is the correct explanation of Assertion (A).
Both Assertion (A) and Reason (R) are correct, but Reason (R) is not the correct explanation of Assertion (A).
Assertion (A) is correct, but Reason (R) is incorrect.
Assertion (A) is incorrect, but Reason (R) is correct.
Chapter:
Choose the correct formula from the following for calculating 'Gross Working Capital'.
Gross Working Capital = Cash + Accounts Receivable + Fixed Assets + Other Current Assets
Gross Working Capital = Cash + Accounts Payable + Inventory + Other Current Assets
Gross Working Capital = Cash + Accounts Receivable + Inventory + Other Current Assets
Gross Working Capital = Cash + Accounts Receivable + Inventory + Long Term Liabilities
Chapter:
Financial plan is a projection of key financial data about:
- Economic feasibility of the enterprise.
- Orderly movement of goods.
- Market opportunities and threats.
- The potential investment commitment needed for the new venture.
I only
I and IV
I, II and IV
II, III and IV
Chapter:
Assertion (A): Public issue is the most popular method of raising capital these days by the entrepreneurs.
Reason (R): The capital does not have to be repaid and does not involve an interest charge.
Assertion (A) is correct, but Reason (R) is incorrect.
Assertion (A) is incorrect, but Reason (R) is correct.
Both Assertion (A) and Reason (R) are correct, and Reason (R) is the correct explanation of Assertion (A).
Both Assertion (A) and Reason (R) are correct, but Reason (R) is not the correct explanation of Assertion (A).
Chapter:
| Even after providing good food, excellent hospitality and other services, "The Concept', a five star hotel, is facing problem of low demand for its rooms. To increase demand of the rooms in the hotel the Chief Executive Officer of the hotel called the Marketing Manager for advice. The Marketing Manager suggested that with a booking for three days and two nights package the hotel should announce an offer to provide free dinner along with complimentary breakfast for one day, as well as a free stay for one day at a good resort for its clients within a month. |
The promotion strategy or approach suggested by the Marketing Manager is ______.
Above the line
Below the line
Through the line
None of the above
Chapter:
| 'Vision Ltd.' offers stock options to its employees. This enables employees to become shareholders of the company, leading to higher efficiency and lower labour turnover. |
The method of floatation of new issues being used by 'Vision Ltd.' is ______.
Public issue
Rights issue
Private placement
Offer to employees
Chapter:
| Aditi successfully completed her studies at a famous institute of fashion designing. She is now eager to establish a manufacturing unit specialising in designer clothes for the youth in India. To achieve this, she started going to locations frequently visited by her target customers. Additionally, she has begun exploring local markets and actively participating in fashion shows. These efforts aimed at gaining a deeper understanding of the market and ensuring that the manufactured designer clothes are in sync with the prevailing fashion trends. |
Identify the way in which Aditi is spotting trends:
Read trends
Talk trends
Watch trends
Think trends
Chapter:
| Samarya owned an airline business with a fleet of 20 aircraft operating between Nairo and Piere. She wanted to expand the business to other parts of the country. She was concerned about the rising oil prices which would impact the costs as well as the sensitivity of the airline revenues to fluctuations in business traffic. |
Identify the factor affecting the macroenvironment under PESTEL model:
Political
Economic
Social
Technological
Chapter:
Sarita got admission in Nadir Engineering College. After two to three months, she observed that the students of the college were facing problems in washing and ironing of clothes due to shortage of time. Sarita sensed the opportunity, analysed it and synthesised it to identify an opening. She suggested to her cousin, Hitesh to start a laundry service for hostel students. Soon, this service became popular, not only among the hostel students, but also among the nearby residents.
'Ability to perceive and preserve basic ideas which could be used commercially' was the factor involved in sensing this opportunity. The source which led to the emergence of this basic idea was ______.
Problem
Invention
Innovation
Competition
Chapter:
| 'Air-Puro Ltd. is engaged in manufacturing and distribution of air-purifiers. The company has four departments Production, Marketing, Finance and Human Resource. The quality of the air-purifiers is very good and these are handy also. Due to this the demand of air-purifiers started growing. To meet the growing demand, the Production Head informed the Chief Executive Officer to recruit more employees. |
The component of Business Plan which will help in deciding the number of people required is ______.
Marketing Plan
Production Plan
Organisational Plan
Manpower Plan
Chapter:
| Manoj, Ankit and Nikhil are good friends and doing interior designing business at a small-scale. Their business is taking off in a big way. Now there is a need to change their small-scale-business into a large-scale-business. The trio needs more capital to invest, to hire more employees and for other expenses. Due to the growing need they decided to re-organise their form of business. Now they wanted to have an organisation in which members have a limited liability and minimum paid-up capital is Rupees one lakh. |
The type of organisation the trio wanted to form is ______.
Partnership
Public company
Private company
Sole proprietorship
Chapter:
With the help of any two points, state how problem identification helps the entrepreneur.
Chapter:
| Ariha loves eating good food and for that she generally visits famous restaurants. She is very fond of Kheer and after eating food she requests for Kheer as a dessert. Quite frequently she discovered that Kheer was not available in many restaurants. So she decided to make instant Kheer-mix in various flavours like Mango, Kesar-Elaichi, Malai-Rabri etc. and started selling these in the neighbourhood. The Kheer-mixes became popular in the neighbourhood, as they were easy to make and had a good taste. Now one of her friends suggested that she should consider selling the Kheer-mixes to the retailers and also to the restaurants directly. To achieve this she had to keep a distinctive name to distinguish her Kheer-mixes from that of the competitors, if any. |
- Identify and explain the component of product mix discussed in the above case.
- Also identify and explain the term through which the name given by her to the product can get legal protection.
Chapter:
| Recognising the opportunity in the women's hair care, Prabhav conceived an idea to manufacture a multi-functional three-in-one machine for hair i.e., hair dryer cum curler cum hair iron. He felt that it would be comfortable to carry one machine instead of three. On the basis of this idea, interest and curiosity, the need was adjudged and he started looking for an answer to implement the idea. He then conducted a market research to foresee the future of this multifunctional three-in-one machine, hair dryer cum hair curler cum hair iron. The idea was considered very strong and he decided to go ahead. |
Identify and state the steps in the creative process which were fulfilled by Prabhav. Also state the two steps to be followed by Prabhav in the creative process.
Chapter:
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Explain the advantages a franchisor gains through franchising which are related to 'expansion risk' and 'cost advantages' that result from extensive buying power.
Chapter:
Explain 'Number of buyers' as considerations related to market while selecting a channel of distribution.
Chapter:
Explain 'Types of buyers' as considerations related to market while selecting a channel of distribution.
Chapter:
What is a Business Plan?
Chapter: [0.02] Enterprise Planning
State any two points why Business Plans' are considered as decision-making tools.
Chapter:
Explain the 'Ability to harness different sources of information' factor involved in sensing opportunities.
Chapter:
Explain the 'Vision and Creativity' factors involved in sensing opportunities.
Chapter:
A Beauty parlour had varying number of customers during five weeks. From the given information, calculate 'Unit Price' per customer.
| Weeks | Number of Customers | Average Amount billed per customer (in ₹) |
| 1 | 20 | 200 |
| 2 | 34 | 170 |
| 3 | 26 | 142 |
| 4 | 44 | 462 |
| 5 | 36 | 350 |
Chapter:
| 'Aircon Ltd.' manufactures and sells desert coolers with various unique features. There is no competitor of 'Aircon Ltd.' in the market. So they decided to sell these at a high price. Inspite of having unique features its sale was not picking up. They tried to find out the reason for this. After market research they found that to raise their market share, they have to revise their pricing method. The company decides to adopt a pricing method based on manufacturing estimates which should cover the cost of producing the coolers plus a reasonable profit. |
- Identify the pricing method 'Aircon Ltd.' decides to adopt.
- State one advantage and one disadvantage of this pricing method.
Chapter:
Describe the different elements of an operational plan.
Chapter: [0.02] Enterprise Planning
One of the important methods for generating ideas is to carry out a 'Market Research'.
Chapter:
Explain how market research helps an entrepreneur for generating 'Market-driven or demand-driven ideas as a source of idea field.
Chapter:
| 'GRX Ltd.' has marked its presence for its 'Apple Cider Vinegar' on different social media platforms like Facebook, Instagram, etc. by demonstrating features and benefits not available with the competitors' products without mentioning their names. |
- Identify the type of sales strategy adopted by 'GRX Ltd.'
- Name and state the other type of sales strategy available with the businesses.
- List any two points of consideration required for creating an effective sales strategy.
Chapter:
| Mitsu Electronics Ltd.' was operating its business of electronic items in India. The Prime Minister announced relaxation in export duties on electronic items and the company started exporting its products to neighbouring countries. The company developed a better and cheaper video conferencing system to solve the problem, if any, and to replenish the stocks wherever and whenever needed. The demand for its electronic items started increasing day-by-day as there is an increase in the level of education and consumerism globally. |
Quoting the lines from the above para, identify and explain any three dimensions of Business Environment.
Chapter:
Explain the following stage in a company's development when an entrepreneur can seek venture capital:
Seed capital finance
Chapter:
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Explain the following stage in a company's development when an entrepreneur can seek venture capital:
Start-up finance
Chapter:
Explain the following stage in a company's development when an entrepreneur can seek venture capital:
Second round-financing
Chapter:
State the four rules to be considered while planning any advertising activity.
Chapter:
State any four responses for developing effective advertising.
Chapter:
Explain the four main ingredients of a 'Franchise Agreement'.
Chapter:
Explain the four methods used by an entrepreneur to raise the required capital in the Primary Market.
Chapter:
Give the meaning of Company form of business organisation.
Chapter:
Explain the feature of separate legal entity of a company.
Chapter:
Explain the feature of limited liability of a company.
Chapter:
Explain the transferability of shares feature of a company.
Chapter:
Explain the diffusion of ownership and management feature of a company.
Chapter:
'Sensitivity to environmental factors is crucial for an entrepreneur.' In the light of this statement, explain any five benefits of understanding the relevant environment of business.
Chapter:
'Happy Hands Ltd. manufactures liquid hand wash for children with minimal chemicals. They have three varieties of liquid soap. The fixed cost for the production process is 2,49,000.
| Variety | Scrub Hand Wash | Gel Hand Wash | Foam Hand Wash |
| Selling Price per 100 ml in (₹) | 155 | 175 | 195 |
| Variable Cost per 10 ml in (₹) | 75 | 95 | 105 |
| Sales Mix | 40% | 30% | 30% |
Form the above data, calculate the following:
- Total weighted average contribution margin.
- Break-even-quantity for each variety of liquid hand wash.
- Break-even-point in rupees for Scrub Hand Wash.
Chapter:
| Aneesh, a young entrepreneur, wishes to take his family business of designer fabrics to greater heights with the knowledge he has acquired at National Institute of Fabric Development'. His father gave him 25 lakh as a seed capital to start his own new product line under the family business. Aneesh is venturing into leather and faux leather for which he needs to plan his business before he goes ahead with the execution. He knows that transformation of raw material into finished products takes place with the help of energy, capital, manpower and machinery. Further, he realised that manufacturing operations are highly complex and tedious, hence need to well planned. |
- Identify the component of business plan Aneesh is discussing about. Also state its objective.
- Explain the three different options available before the venture.
Chapter:
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