Question

Recognising the opportunity in the women's hair care, Prabhav conceived an idea to manufacture a multi-functional three-in-one machine for hair i.e., hair dryer cum curler cum hair iron. He felt that it would be comfortable to carry one machine instead of three. On the basis of this idea, interest and curiosity, the need was adjudged and he started looking for an answer to implement the idea. He then conducted a market research to foresee the future of this multifunctional three-in-one machine, hair dryer cum hair curler cum hair iron. The idea was considered very strong and he decided to go ahead.

Identify and state the steps in the creative process which were fulfilled by Prabhav. Also state the two steps to be followed by Prabhav in the creative process.

Answer 1

1. Prabhav followed several steps in the creative process to develop his idea for a multifunctional hair care machine:
   1. Idea Generation: Prabhav noticed that it was more convenient to carry one machine rather than three separate ones; therefore, he came up with the idea for a three-in-one hair machine (dryer, curler, and iron).
   2. Feasibility Assessment: In order to determine whether there was a market for such a multipurpose machine, he conducted market research and evaluated the product's likelihood of success.
2. Two steps to be followed by Prabhav in the creative process:
   1. Product Development: Prabhav must create a three-in-one machine prototype. In order to test and improve the product, a functioning model must be designed and created.
   2. Marketing and Launch: Prabhav should organise the product's marketing and launch strategy after the prototype is completed and tested. This includes deciding on pricing, developing a marketing plan, and figuring out how to get the product in front of consumers.