Question

Which of the following is not a component of 'Brand'?

Options

• Brand name

• Brand mark

• Trade mark

• Tag line

Answer 1

Tag line

Explanation:

A brand consists of the following components:

• Brand Name: The verbal part of the brand (e.g., Coca-Cola).
• Brand Mark: The visual symbol or logo of the brand.
• Trade Mark: a legally protected symbol or name associated with the brand.

A Tag Line is a slogan or phrase used in marketing but is not considered a core component of the brand itself.