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Question
Justify the following statement.
Retailer is in direct contact with ultimate consumers.
Solution
- Retailer in a trader operating in the chain of distribution.
- He deals with the ultimate consumer.
- Retailer is the last link in the chain of distribution.
- Goods flow from the producer to consumer in the following way:
Producer → Wholesaler → Retailer → Consumer - Thus, retailer comes into direct contact with the ultimate consumer.
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