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The following passage is excerpted from the book ‘MARKETING’: “The success of your business depends on the success of your marketing efforts. - Commercial Applications

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Question

The following passage is excerpted from the book ‘MARKETING’:

“The success of your business depends on the success of your marketing efforts. If you can identify what customers want, need and can afford- and give it to them- you will achieve outstanding results.”

Based on the information provided in the passage, which of the following statement describes Marketing-

Options

  • Marketing is beneficial for both buyers and sellers.

  • Marketing focuses on short term maximisation of profit.

  • Marketing works on the principle of Caveat emptor.

  • Marketing begins after the goods are produced.

MCQ

Solution

Marketing is beneficial for both buyers and sellers.

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