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Question
The tool of promotion which involves making use of short term incentives designed to encourage the buyers to make immediate purchase of a product or a service is called ______.
Options
advertising
personal selling
sales promotion
public relations
Solution
The tool of promotion which involves making use of short term incentives designed to encourage the buyers to make immediate purchase of a product or a service is called sales promotion.
Explanation:
Short-term incentives meant to get customers to acquire a product or service right away are referred to as sales promotions. These comprise any marketing initiatives that a business uses to increase sales, excluding public relations, personal selling, and advertising. Offering cash discounts and holding sales competitions are examples of sales marketing activities.
