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Question
What are the factors affecting the Price of the Product?
Answer in Brief
Solution
Factors affecting Price of product/service:
- Internal Factors:
- Marketing Objectives
- Marketing Mix Strategy
- Organizational considerations
- Costs
- Organization Objectives
- External Factors:
- The market after demand
- Competition
- Customers
- Suppliers
- Legal factors
- Regulatory factors.
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Marketing Mix
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