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Question
Which programmes and facilities are created by the Ministry of Tourism of the Indian government to attract tourists?
Solution
The tourism industry is a continuously developing field.
- India has a rich cultural heritage. Several tourists visit India each year to see its cultural heritage, monuments, etc. The tourism industry is a continuously growing industry that also gives foreign exchange to the country. The Indian Government has adopted different policies to attract tourists. They are as follows.
- The government provides different facilities to tourists who visit India. The three ministries of home affairs, tourism, and foreign affairs together created the facility of e-visa which included e-business visas, e-medical visas, and e-visa.
- A facility of giving information to tourists on mobile in Hindi and 10 other foreign languages, for 24 hours throughout the week was started. To avail of this facility tourists have to dial 1363. Information regarding cruise tours, health, and sports tourism, eco-friendly tourism, adventurous sports tourism, and film festivals are given through this service.
- Hotels with amenities and premium quality accommodation including luxurious services are available to the tourists.
- The Institutes which offer training courses in 'Hospitality and Hotel Management' have been established in major cities of India.
- An advertisement campaign called 'Atulya Bharat' was designed to attract tourists.
- A travel show entitled 'GO NORTH-EAST' was released on the Discovery channel to boost the tourism of beautiful places in the northeastern states of India.
- The government took the help of electronic and digital media channels like Discovery, BBC, and History is showcasing various programs introducing India's historical and cultural heritage.
- "Swadesh' and Prasad' schemes were launched by the Ministry of Tourism of the government of India to encourage visits to 95 pilgrimage and spiritual centres in India.
- The Ministry of Tourism, the Government of India, and the Federation of Associations in Indian Tourism and Hospitality (FAITH) organized Indian Tourism Mart-2018. This was the first event based on the model of International Tourism Marts in other countries.
As a result, tourist facilities are created.
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