Question

Why Tourism Mart was started in 2018?

Answer 1

The tourism industry is a continuously developing field. ‘Atulya Bharat’, an advertisement campaign designed to boost tourism, was carried out extensively. To boost tourism to places of unique nature and culture in the northeastern states of India, the travel show entitled ‘GONORTHEAST’ was released on the Discovery channel. Through the ‘Swadesh Darshan’ programme, 13 types of pilgrimage tours have been launched. It includes tours to the Himalayas, coastal regions, Buddhist centres, etc.

The information of several uniquely featured tourist places in India is being publicised through electronic and digital media. Channels like ‘BBC’, ‘Discovery’, ‘History’ are running programs introducing India’s historical and cultural heritage to the world. It will help to increase the number of tourists coming to India from countries like America, France, Japan, etc. ‘Swadesh Darshan’ or ‘Prasad’ scheme launched by the Ministry of Tourism of the Indian government has chalked out tours to pilgrim centres and spiritual centres in India. There are 95 such places, which are included in this scheme. Trimbakeshwar in Maharashtra is one of them. The Ministry of Tourism, Government of India, and Federation of Associations in Indian Tourism and Hospitality (FAITH) organised Indian Tourism Mart- 2018. It was the first event of its kind organised on the model of international Tourism Marts in other countries.