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Question
Which type of market structure is the following? Give reason.
Soft drinks
Solution
The market structure for soft drinks is an oligopoly.
Reason:
- A few large corporations, such as Coca-Cola and PepsiCo, dominate the soft drink sector, accounting for a sizable portion of the market.
- These companies create unique products with varied flavours, packaging styles, and branding.
- They have some control on pricing, but they must also consider their competitors' actions and strategy.
- This market structure is an oligopoly due to its great concentration and interdependence among the few leading enterprises.
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