Commerce (English Medium)
Science (English Medium)
Arts (English Medium)
Commerce (Hindi Medium)
Science (Hindi Medium)
Arts (Hindi Medium)
Academic Year: 2021-2022
Date & Time: 13th May 2022, 10:30 am
Duration: 2h
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General Instructions :
Read the following instructions very carefully and strictly follow them.
- This question paper contains THREE sections READING, WRITING, and LITERATURE.
- Attempt questions based on specific instructions for each part.
Read the following passage and answer the questions that follow:
| 1. |
Too many parents these days can't say no, As a result, they find themselves raising 'children' who respond greedily to the advertisements aimed right at them. Even getting what they want doesn't satisfy some kids; they only want more. Now, a growing number of psychologists, educators, and parents think it's time to stop the madness and start teaching kids about what's really important: values like hard work, contentment, honesty, and compassion. The struggle to set limits has never been tougher and the stakes have never been higher. One recent study of adults who were overindulged as children paints a discouraging picture of their future: when given too much too soon, they grow up to be adults who have difficulty coping with life's disappointments. They also have a distorted sense of entitlement that gets in the way of success in the workplace and in relationships. |
| 2. |
Psychologists say that parents who overindulge their kids set them up to be more vulnerable to future anxiety and depression. Today's parents themselves raised on values of thrift and self-sacrifice, grew up in a culture where no was a household word. Today's kids want much more, partly because there is so much more to want. The oldest members of this generation were born in the late 1980s, just as PCs and video games were making their assaults on the family room. They think of MP3 players and flat-screen TV as essential utilities, and they have developed strategies to get them. One survey of teenagers found that when they crave something new, most expect to ask nine times before their parents give in. By every measure, parents are shelling out record amounts. In the heat of this buying blitz, even parents who desperately need to say no find themselves reaching for their credit cards. |
| 3. |
What parents need to find, is a balance between the advantages of an affluent society and the critical life lessons that come from waiting, saving, and working hard to achieve goals. That search for balance has to start early. Children need limits on their behaviour because they feel better and more secure when they live within a secure structure. |
| 4. |
Older children learn self-control by watching how others, especially parents act. Learning how to overcome challenges is essential to becoming a successful adult. Few parents ask kids to do chores. They think their kids are already overburdened by social and academic pressures. Every individual can be of service to others, and life has meaning beyond one's own immediate happiness. That means parents eager to teach values have to take a long, hard look at their own. |
Based on your understanding of the passage, answer any eight questions from the nine given below:
- What is challenging for today's parents?
- What will be the consequence of over indulging children?
- Why do parents get caught in the buying blitz?
- How do children learn critical life lessons?
- What is the impact of advertisements on children?
- Why do children need limits on their behaviour?
- How do older children learn self-control?
- Find a word in the passage which means 'research'. (Paragraph 2)
- Find a word in the passage which means 'wealthy'. (Paragraph 3)
Chapter: [0.06] Reading Skills
Read the passage given below:
| (1) | Ratan, a global brand in Dairy products, works on a business model popularly known as, 'The Ratan Model'. This model aims to provide value for money to the customers and protect the interests of farmers simultaneously. | ||||||||||
| (2) | The Ratan model is a three-tiered structure that is implemented in its Dairy production: Firstly, Ratan acts as a direct link between milk producers and consumers that removes the middlemen. Secondly, farmers (milk producers) control procurement, processing and marketing. Thirdly, it is a professionally managed organization. | ||||||||||
| (3) | One can understand the Ratan Model better by taking cognizance of 'Ratan's Target Audience', where it has targeted the mass market of India with no premium offerings and works on providing the best quality products at affordable prices. | ||||||||||
| (4) | So Ratan formulates its pricing policy on the low cost price strategy which has attracted a lot of customers in the past and it continues to do so. | ||||||||||
| (5) | Another stance used by Ratan's Target Audience is based on customer-wise targeting and industry wise targeting. This strategy divides the target audience on the following two bases : | ||||||||||
| (6) |
The above table showcases how Ratan has a diversified customer base. |
||||||||||
| (7) | Industry Based Target Audience: Ratan has segmented milk for various industries such as ice-cream manufacturers, restaurants, coffee shops, and many similar industries. Further, it has segmented butter, ghee and cheese for bakeries, snack retailers, confectioneries, and many more. | ||||||||||
| (8) | The target audience study tells us that Ratan has a strong presence in both Business to Business and Businessto-Customers. | ||||||||||
| (9) | Ratan's marketing campaigns and strategies are implemented in a very attractive way. For example, the story of the 'Ratan Girl' is a popular 'ad' icon. It is a hand drawn cartoon of a young girl. | ||||||||||
Based on your understanding of the passage answer any Six out of the Seven questions given below:
- What does 'The Ratan Model' aim at?
- In dairy production how many tiers are there?
- Ratan acts as a direct link...? Explain.
- "Ratan Target audience is described as a diversified market. Explain with reference to the given table.
- Name the two basis on which Ratan divides the target audience.
- In which two spheres does Ratan have a strong presence?
- Which is the most loved ad icon of Ratan?
Chapter: [0.06] Reading Skills
Mr. and Mrs. Dhanraj of Apple tree Orchard, Nainital, are hosting a party on the occasion of the 21st birthday of their son, Vineet. Draft an invitation card giving details of the date, time and venue.
Chapter: [0.05] Writing Skills
You are Samanvay/Sanvi. You came across the following advertisment in a national daily. Write an application in response to the advertisement.
| Applications are invited for the post of a nursery teacher in a reputed school of Delhi. The candidate must be qualified with at least 5 years experience of teaching pre-primary classes. He/She should be creative and innovative. Mention additional skills, interests and achievements. Interested candidates should apply to The Principal, Akashganga International School, within 10 days with detailed bio-data. |
Chapter: [0.05] Writing Skills
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You are Akshat/Akshita working as a news correspondent for the 'The Morning Star' at Mumbai. You are invited by the organizer to cover the much-awaited programme on the legendary singer- Lata Mangeshkar. Playback singers from Bollywood sang many of her memorable songs. Smt. Kala Choudhary, Secretary, Ministry of Information & Broadcasting was the Chief Guest for the occasion. Write a report for the newspaper in 120-150 words mentioning date, time, venue, participants and audience response.
Chapter: [0.05] Writing Skills
Why was the peddler surprised at the hospitality he received from the crofter?
Chapter: [0.013999999999999999] The Rattrap
How did the Champaran incident bring about a change in the plight of the peasants?
Chapter: [0.015] Indigo
What is the significance of the image "Massive weight of uncle's wedding band" in the poem 'Aunt Jennifer's Tigers'?
Chapter: [0.026000000000000002] Aunt Jennifer’s Tigers
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What are the things that cause suffering and pain?
Chapter: [0.024] A Thing of Beauty
Derry says "I'm not afraid ..... People are afraid of me." Why does he make this comment about himself?
Chapter: [0.0206] On the Face of It
Why do you think the wizard tolerated the beating and agreed to the mother's demand?
Chapter: [0.020499999999999997] Should Wizard Hit Mommy
The objects of beauty remove the gloom from our lives. Discuss with reference to the poem 'A Thing of Beauty'.
Chapter: [0.024] A Thing of Beauty
Give an account of the blunders committed by the prison authorities in the story 'Evan's Tries an O' level'.
Chapter: [0.0207] Evans Tries an O-level
How was Gandhi able to influence lawyers? Give instances.
Chapter: [0.015] Indigo
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