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State three objectives of sales promotion.
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A popular brand of toothpaste has 20% discount mentioned on the package. Name the element of promotion.
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Read the given passage carefully and answer the following questions.
A reputed publishing company is planning to open new showrooms in some big cities in North India. The company wishes to invite celebrity novelists to inaugurate their new outlets. It also plans to invite other celebrities from the literary world and make new book releases before August. Introductory offers will be given in the form of price reductions, limited edition of autographed copies and discount coupons. |
- Identify the promotional tools adopted by the company.
- In what way do the promotional tools adopted by the company generate sales?
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The changes in technology and the tastes and preferences of consumers cannot be predicted Which feature of business environment is highlighted here?
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When Equity Shares dominate the capital structure, the capital is considered as high geared.
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A ______ is a comprehensive plan designed to implement the policies and accomplish the objectives of an organisation.
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Deepti and Sudha are managers at ABC Ltd. and are working together on a project. They report to Mrs. Verma, a Senior Manager. Sudha asks Deepti to submit a report on the project to her without informing Mrs. Verma. Which Principle of Management is not followed in this case?
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Planning is of vital importance in the managerial process. Give any four reasons to support this statement.
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What are preference shares?
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Give any four types of Preferences shares.
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Spice and Cheese Burgers has various outlets to sell burgers and deal with the customers directly. This channel of distribution was adopted by the organisation, keeping in mind the nature of the product. In order to boost its sales, the management has decided to introduce a ‘By one Get one free to its customers.
- Identify the channel of distribution used by Spice and Cheese Burgers.
- Briefly explain the channel of distribution identified in (i) above.
- Which element of the promotion mix is highlighted in the above case?
- State any four objectives of the element of the promotion mix identified in (iii) above.
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Principles of Management are not as accurate as principles of Science because ______.
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Management as a ______ refers to a systematised branch of knowledge and a separate field of study.
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Ms. Rubina, a first-time investor, does not understand the difference between securities with voting rights and securities without voting rights.
Give any five differences between the two types of securities to help her understand the difference.
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Explain method as a type of Plan.
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The Supreme Court clarified that its firecracker restrictions are applicable not only to Delhi-NCR but to all states. It directed state governments to control air and noise pollution, addressing petitions seeking a nationwide ban on the sale and use of firecracker. The court emphasised the importance of raising awareness and noted its previous orders must be implemented.
How does the decision of the Supreme Court affect the businesses?
(P) Changes in preference of people affect consumer spending.
(Q) Political changes influence the decisions of the business.
(R) Judicial decisions impact business.
(S) Social concerns change the mindset of consumer.
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Study the relation between first and the second words given below and fill in the fourth word on that basis.
Advertiser : Advertising : : Publicity : ______
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Planning helps in identifying deviations and taking corrective actions.
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Mohan, the manager of a business organisation, is very lax with his employees and subordinates. He does not give them parameters or rules for reporting to work and deadlines for completion of assignments.
Which principle of management given by Henri Fayol is NOT being followed by Mohan?
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Assertion: Consumers must always be conscious of quality certification marks.
Reason: Quality certification marks act as a proof of purchase while filing a case in the Consumer Court.
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