Question

Differentiate between personal selling and advertising.

Differentiate between advertising and salesmanship.

Answer 1

	Basis of Distinction	Advertising	Personal Selling/salesmanship
1.	Meaning	Advertising is any paid form of non-personal presentation or promotion of ideas, goods or services by an identified sponsor.	Personal selling implies face to face communication between a seller and a buyer. It involves oral presentation by salespersons to one or more prospective buyers for the purpose of making sales.
2.	Coverage	An advertisement reaches a large number of people.	It is restricted to specific customers.
3.	Contact	There is no face to face contact.	There is face to face communication between a seller and a buyer.
4.	Flexibility	Less flexible	More flexible. Sales talk can be tailored to suit the individual needs of a prospect.
5.	Customer satisfaction	Doubts of customers regarding the product cannot be removed.	Doubts of customers regarding the product can be removed.