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"Marketing is customer-oriented whereas selling is producer oriented." Explain. - Commercial Studies

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प्रश्न

"Marketing is customer-oriented whereas selling is producer oriented." Explain.

संक्षेप में उत्तर

उत्तर

Marketing aims to achieve profits by ensuring customer satisfaction while selling aims to maximize profits. Marketing follows the principle of "caveat vendor" (let the seller beware), whereas selling is driven by "caveat emptor" (let the buyer beware). This reflects that marketing prioritizes meeting customer needs and expectations while selling centres around the seller's goal of making money.
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Difference Between Marketing and Sales
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अध्याय 2: Marketing and Sales - EXERCISES [पृष्ठ २५]

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गोयल ब्रदर्स प्रकाशन Commercial Studies [English] Class 10 ICSE
अध्याय 2 Marketing and Sales
EXERCISES | Q 5. | पृष्ठ २५
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