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Question
"Marketing is customer-oriented whereas selling is producer oriented." Explain.
Answer in Brief
Solution
Marketing aims to achieve profits by ensuring customer satisfaction while selling aims to maximize profits. Marketing follows the principle of "caveat vendor" (let the seller beware), whereas selling is driven by "caveat emptor" (let the buyer beware). This reflects that marketing prioritizes meeting customer needs and expectations while selling centres around the seller's goal of making money.
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Difference Between Marketing and Sales
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