Question

Write any two differences between Marketing and Sales.

Give any five points of difference between marketing and sales.

Answer 1

S. No.	Basic of Distinction	Marketing	Selling
1.	Meaning	Identifying and Satisfying wants.	Exchanging goods for money.
2.	Orientation	Customer oriented, let the seller beware.	Production oriented, let the buyer beware.

Answer 2

	Basis of Distinction	Marketing	Selling
1.	Scope	Total system consisting of planning, pricing, promoting and distributing products.	A part of marketing involving persuasion and directing flow of products to customers.
2.	Beginning	Begins much before goods are produced to understand the needs and preferences of consumers.	Begins after the goods are produced.
3.	End	Continues even after sale so as to provide after-sale service and to judge reactions of consumers.	Comes to an end with the delivery of goods to customers.
4.	Orientation	Customer-oriented, the aim being to satisfy the needs of, buyers.	Product-oriented, the aim being to satisfy the needs of the seller.
5.	Focus	On long-term growth and profitability of business.	On short-term maximisation of profits.
6.	Means used	Integrated approach.	Persuasion and promotion.
7.	Objective	Profits through customer satisfaction.	Profits through sales volume.
8.	Principle	Caveat vendor - let the seller beware.	Caveat emptor - let the buyer beware.