Question

What are the qualities of a good salesman? Explain.

What are the qualities of a good salesman? Explain any three in detail.

Explain any five qualities of a good salesman.

What qualities would you seek in a person to appoint him or her as a salesperson? Explain.

Answer 1

1. Good Physique: A good salesman must have sound health, good appearance, cheerful disposition and an impressive voice. He should be physically and mentally fit for hard work. He requires a neat and clean appearance. He should be properly dressed.
2. Cheerful: Pleasing manners and a smiling face are necessary for a successful salesman. He should be sociable, friendly and cooperative. He should be polite and courteous.
3. Sincere: A good salesman is always loyal and committed to his work. He is dependable and courageous. He requires a cool temperament and enthusiasm.
4. Sensitive: A successful salesman should be sensitive to the needs and expectations of customers. He is a good listener and has patience.
5. Knowledgeable: A good salesman should have adequate and up-to-date knowledge about his firm, product market, competitors and customers. He can face and convince buyers only with knowledge.
6. Sound Memory: Keen observation, alert mind, sharp memory and ability to judge people are necessary for a successful salesman. Self-confidence, far-sightedness, persuasive skill and initiative are equally important.

Answer 2

A successful salesman should possess the following qualities:

1. Physical qualities: A salesman must have a sound health. He should be physically and mentally fit for the hard work. Good grooming, appropriate dress and a good posture creates a good impression. A salesman must always have a cheerful smile on his face.
2. Mental qualities: A salesman must have the ability to understand the customer's problem, that is to see problems as the customer sees them. Mental qualities include intelligence, imagination, self-confidence, persuasive, presence of mind, sharp memory and business sense.
3. Social qualities: A good salesman must have good manners, helping attitude, courtesy and open-mindedness. A sincere desire to please are necessary for success in personal selling. He should be sensitive to the needs and expectations of the customer.
4. Professional qualities: A successful salesman must have knowledge of the firm and its products and services, competitors and their products and services, customers and selling techniques. He must be aware of the quality, uses, prices etc. of the goods to be sold. He must have all the qualities of a professional like communication skills, presentation skills, negotiation skills and knowledge of handling people.
5. Other qualities:
   1. He should be honest. He should not make false claims or misleading representations.
   2. He must perform his duties to his employer and customers in a proper way. In this way he should be loyal and dependable.
   3. He must possess the power of good observation to recognise his customers, their buying motives, and to adjust his sales talk accordingly.