Question

Distinguish between sales and selling.

Answer 1

Aspect	Sales	Selling
Definition	The overall process of transferring ownership of products or services from a business to its customers encompasses a wide range of activities.	The direct interaction between a salesperson and a customer focuses specifically on persuading the customer to purchase a product or service.
Scope	Broad and includes various functions such as market research, product development, distribution, and customer service.	Narrow and focused specifically on the activities involved in convincing a customer to make a purchase.
Objective	Aimed at achieving the company's overall revenue targets and market share goals.	Aimed at closing individual sales transactions and generating immediate revenue.
Involvement	Involves multiple departments and strategic planning across the organization.	Primarily involves the sales team or individual salespeople interacting with customers.
Focus	Long-term, focusing on building relationships, brand equity, and market presence.	Short-term, focusing on achieving immediate sales and meeting quotas.
Outcome	Generates overall business growth and sustains the company in the market.	Generates individual sales and contributes to achieving sales targets.
Examples	Developing a sales strategy, managing a sales team, forecasting future sales, and setting sales goals.	Approaching a customer, presenting a product, handling objections, and closing a sale.

Answer 2

	Selling	Sales
1.	Selling is a step by step process taken by salesperson to sell the goods.	It is a total amount of goods and services sold during a given period of time.
2.	Selling is not a quantitative term.	Sales is a quantitative term, for example, sale of 100 TVs.