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Chapters
▶ 2: Marketing and Sales
3: Advertising and Sales Promotion
4: Consumer Protection
5: E-Commerce
6: Capital and Revenue Expenditure/Income
7: Final Accounts of Sole Proprietorship
8: Fundamental Concepts of Cost
9: Budgeting
10: Sources of Finance
11: Recruitment, Selection and Trading
12: Industrial Relations, Trade Union and Social Security
13: Logistics and Insurance
14: Banking
15: Striving for a Better Environment
![Goyal Brothers Prakashan solutions for Commercial Studies [English] Class 10 ICSE chapter 2 - Marketing and Sales - Shaalaa.com](/images/commercial-studies-english-class-10-icse_6:e190f9ef8ead423ca393c01efdea7c6c.jpg "Goyal Brothers Prakashan solutions for Commercial Studies [English] Class 10 ICSE chapter 2 - Marketing and Sales")
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Solutions for Chapter 2: Marketing and Sales
Below listed, you can find solutions for Chapter 2 of CISCE Goyal Brothers Prakashan for Commercial Studies [English] Class 10 ICSE.
Goyal Brothers Prakashan solutions for Commercial Studies [English] Class 10 ICSE 2 Marketing and Sales EXERCISES [Pages 22 - 25]
MULTIPLE CHOICE QUESTIONS
Which of the following statements is the most correct statement?
The delivery of goods and services from producers to their ultimate consumers or users includes many different activities. These different activities are known as marketing.
Marketing is to ensure that the product is easily and effectively moved from the point of production to the target market and ensures that the product can be easily accessed by customers.
Marketing is the activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society.
Marketing is the last step in the chain of commerce where a buyer exchanges cash for a seller's good or service, or the activity of trying to bring this about.
Which of the following is the feature of the marketing?
Needs and wants
Creating a market offering
Customer value
All of these
The term 'marketing' refers to ______.
Advertising, sales promotion, publicity and public relational activities
A new product needs ideas, developments, concepts and improvements
Sales planning, strategy and implementation
A philosophy that stresses customer value and satisfaction
The ultimate aim of the marketing is to provide ______.
More business to the company
More profit
More staff
More production
In case of a standardised product, each unit of product is a perfect substitute for others it is impossible to differentiate one unit from other unit. Which types of products is this?
Homogeneous
Heterogeneous
Perishable
Tangible
Price is an important element in the ______ of a firm and affects other components of it.
Place
Product
Promotion
Marketing
Which of the following is not an element of marketing?
Pricing
Distribution
Product
Potential customer
Choose the correct statement.
Marketing is the process of transferring the ownership from producer to buyer.
Selling is a wider term then marketing.
Marketing seeks to create demand, to satisfy the customers, to increase markets shares etc.
None of the above
Selling pre-supposes the existence of demand for the firm's product; on the other hand, marketing involves creation and maintenance of ______ demand.
Consumer
Social
Foreign
None of these
Selling involves ______ of goods and services.
Distribution
Exchange
Advertisement
None of these
Services are ______.
Intangible
Tangible
Visible
None of these
Which of the following is most suited meaning of "delight the customer"?
Offering to customer more than what they expect
Offering to customers less than they expect
Offering to customers what they don't expect
None of these
"It is a set-off tangible and physical attributes such as material colour, design, size, weight, etc., assembled in an identifiable form better seller offers to customers for sale." What is it?
Service
Price
Product
Place
"Market is the set of all actual and ______ buyers of a product".
Original
Potential
Regular
Competitor
Marketing is a total system of interacting business activities design to plan, price, promote and distribute want satisfying goods and services to the benefit of potential ______.
Customers
Producers
Sellers
Investors
When customer expectations regarding product quality, service quality, and value-based price are met or exceeded, ______ is created.
Customer satisfaction
Planning excellence
A quality rift
A value line
Selling is internally oriented because it seeks to ______ profits through increased volume of sale.
Minimum
Normal
Maximum
Supernormal
With which element, exchange mechanism is related?
Publicity
Marketing
Advertising
Branding
"Marketing aims at building the reputation of the enterprise over a time" it is called ______.
Sale
Profit
Goodwill
Motive
Which of the following is the most correct statement?
Marketing is the human activity directed at satisfying human needs and wants through an exchange process.
Marketing is a social and managerial process by which individuals and groups obtain what they want and need through creating, offering and exchanging products of value with others.
The right product, in the right place, at the right time, and at the right price.
All of the above
Which of the following has these three features: tanigble, durable and transferable?
Trade
Service
Selling
Product
______ means exchanging goods for money and is production oriented.
Sales
Marketing
Pricing
Advertising
Which of the following is a technique used for Sales Promotion?
Marketing
Publicity
Exchange Offers
Personal Selling
______ is a meaningful mark for measuring market success or position of the firm in relation to those of the competitors.
Target Rate of Return
Profit Maximisation
Market Share
Price Stability
______ begins before production and continues even after sale.
Marketing
Selling
Consumption
Distribution
Insurance, banking, beauty parlour etc. are examples of ______.
Services
Products
Pricing
Technology
Creation of demand, improving the standard of living, customer satisfaction are objectives of ______.
Selling
Pricing
Marketing
Publicity
Marketing is ______.
Production oriented
Distribution oriented
Customer oriented
Demand oriented
______ are intangible benefits, utilities and satisfactions which are offered for sale.
Product
Market
Price
Services
The value of the product or service expressed in terms of money is ______.
Tax
Rent
Income
Price
Insurance and banking are examples of ______.
Services
Products
Warehouses
Distribution channels
Selling is ______ and ______.
Different from marketing
A sub-function from marketing
Same as marketing
More than marketing
Which of the statements are not true for selling?
Does not focus on the need of seller
Aims at maximising sales
Involves fragmented approach to sell
Selling is limited to exchange of goods and services
Name the two features of the marketing from the following.
Profit earning
Customer value
Creating a market offering
Social welfare
The two major points of distinction between a product and service are ______.
Tangibility
Perishability
Market share
Profit Maximisation
Two features of products are ______.
Tangible
Transferable
Perishable
Cannot be stored
SHORT ANSWER QUESTIONS
What is marketing?
Give two objectives of marketing.
Distinguish between Marketing and Selling.
Distinguish between a product and a service.
Why is pricing, a marketing activity, considered a difficult task?
Give two objectives of marketing.
State any two characteristics of a service.
Discuss the five objectives of Pricing in detail.
LONG ANSWER QUESTIONS
Explain in brief any five objectives of Marketing.
Distinguish between Marketing and Selling.
What is a product?
Distinguish between a product and a service.
Discuss the five objectives of Pricing in detail.
"Marketing is customer-oriented whereas selling is producer oriented." Explain.
Marketing is essential for the success of a business organisation. Give five reasons to support your answer.
Briefly explain the importance of marketing.
Goyal Brothers Prakashan solutions for Commercial Studies [English] Class 10 ICSE 2 Marketing and Sales QUESTION BANK [Pages 25 - 26]
Why marketing is called a system?
Give two objectives of marketing.
"Marketing is consumer oriented whereas selling is seller oriented." Explain.
The first purpose of marketing is to create demand for goods and services. Why?
How marketing helps in improvement of standard of living of people?
Explain the features of a product.
Pricing is not an end in itself but a means to achieve marketing objectives of the firm. How does pricing aid in meeting or prevent competition?
Solutions for 2: Marketing and Sales
Goyal Brothers Prakashan solutions for Commercial Studies [English] Class 10 ICSE chapter 2 - Marketing and Sales
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Concepts covered in Commercial Studies [English] Class 10 ICSE chapter 2 Marketing and Sales are Marketing, Product and Service, Pricing, Objectives of Marketing, Importance of Marketing, Difference Between Marketing and Sales, Differences Between Products and Services, Objectives of Pricing.
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