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Channels in Digital Marketing

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  • Search Engine Optimization
  • Content Marketing & Social Media Marketing
  • Paid Search
  • Email Marketing & Mobile Marketing

Channels in Digital Marketing.

Search Engine Optimization 

SEO is the process of boosting content and technical set-up of the website so that it appear at the top of a search engine result for specific keywords. 

Mobile and Email Marketing: 

These both medium go hand in hand and target the audience via same medium i.e. messages. These messages can often be elaborate and contain a link for buying the same product 

Paid Search 

Paid search or pay per click (PPC) advertising refers to the "sponsored result" on the search engine results pages (SERP). PPC ads are visible, flexible, and effective for many different types of organizations. With paid search, you only pay when your ad is clicked. 

Content and social media Marketing 

Quality content is the fuel that drives your Digital Marketing strategies. And to market this content, social media proves to be the most effective tool. Through social media, you can access a wide range of population groups. 

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