Methods of Ranking your website

Organic and Paid Search 

Organic Search refers to organically rank your website on the top of google searches through various social media campaigns. Another popular way of doing same is by the means of paying google to rank your website on the top. Paid websites display “sponsored” on their webpage. 

White Hat and Black Hat SEO: 

SEO is a powerful means of increasing the ratings of your website.  White hat SEO involves looking for ways to improve user experience ethically and genuinely. Black hat SEO relies on manipulating Google's algorithm to improve rankings. 

On Page SEO  

Anything within < > is HTML code. Anything between two sets of tags is something that could get put on the page for a person to read. The text inside the < > tells browsers and search engines how to render the information between the tags. 

Off Page SEO 

Off page SEO is everything that doesn't happen directly on the website and hence not visible to the user. This include various methods to increase the page traffic via means of social media and local SEO. 

Technical SEO 

Technical SEO is essential for effective SEO. Problems in technical SEO can hinder results. Key examples include site speed and mobile friendliness. Slow pages and poor mobile design lead to lower rankings, as search engines prioritize fast, mobile-friendly sites.