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प्रश्न
Answer the following:
What are the main features of Wholesaler?
उत्तर
(A) Meaning.
(I) Wholesalers are those who engage themselves in wholesale trade.
(II) It IS concerned with the buying of goods 1n large quantities from producers and reselling the same in small quantities to the retailers.
(III) Wholesaler is a connecting link between producers on one hand and retailers on the other.
B) Definitions:
Philip Kotler “wholesaling includes all activities involved in selling goods or services to those who buy for resale or for business use.”
(C) Features of Wholesaler:
(I) The wholesaler generally deals in one or few items of goods.
(II) Wholesaler requires a large amount of capital to be invested in the business.
(III)Wholesaler buys goods from the manufacturer in large scale.
(IV) Wholesaler sells the goods to retailers as per their requirement.
(V) Wholesaler has direct contact with manufacturer.
(VI) Wholesaler is located in the same area for convenience of the retailer.
(VII) Wholesaler acts as a real risk bearer in the process of distribution.
(VIII) Wholesaler performs various marketing functions.
APPEARS IN
संबंधित प्रश्न
Select the correct option and rewrite the sentence.
_________ retailers deal in particular goods.
Give one word/phrase/term:
The middleman between wholesaler and customer.
Give one word/phrase/term:
A shop where all goods are available at same price.
Give one word/phrase/term:
A retailer who display his goods on the road.
State True or False.
A retailer has no direct contact with consumers.
Complete the sentence.
The wholesaler provides valuable services to manufactures and __________.
Complete the sentence.
The retailer is the connecting link between the wholesaler and _________.
Complete the sentence.
The Letter of Credit is the safest method of payment in _________ trade.
Select the correct option.
Customer cannot bargain in _________
Correct the underlined word and rewrite the following sentence:
Wholesaler requires less capital.
Explain the following term/concept:
Wholesale Trade
Study the following case/situation and express your opinion.
Sonupant purchases his grocery material every month from the nearest Nandulal grocery shop and he purchases wheat, rice, and pulses in bulk for the whole year from Gorhe and Son’s market yard.
Who is the wholesaler?
Study the following case/situation and express your opinion.
Sonupant purchases his grocery material every month from the nearest Nandulal grocery shop and he purchases wheat, rice, and pulses in bulk for the whole year from Gorhe and Son’s market yard.
Any one difference between wholesaler and retailer?
Distinguish between the following:
Itinerant Retailers and Non-Itinerant (Fixed shop retailer).
Answer in brief.
Write any four services of retailers to consumers.
Answer in brief.
State any two types of small scale fixed shop retailer.
Justify the following statement:
Retailer provide home delivery of goods to customers.
Explain the services of retailers to Wholesalers.
Explain small-scale fixed shop retailers.
