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Question
Answer the following:
What are the main features of Wholesaler?
Solution
(A) Meaning.
(I) Wholesalers are those who engage themselves in wholesale trade.
(II) It IS concerned with the buying of goods 1n large quantities from producers and reselling the same in small quantities to the retailers.
(III) Wholesaler is a connecting link between producers on one hand and retailers on the other.
B) Definitions:
Philip Kotler “wholesaling includes all activities involved in selling goods or services to those who buy for resale or for business use.”
(C) Features of Wholesaler:
(I) The wholesaler generally deals in one or few items of goods.
(II) Wholesaler requires a large amount of capital to be invested in the business.
(III)Wholesaler buys goods from the manufacturer in large scale.
(IV) Wholesaler sells the goods to retailers as per their requirement.
(V) Wholesaler has direct contact with manufacturer.
(VI) Wholesaler is located in the same area for convenience of the retailer.
(VII) Wholesaler acts as a real risk bearer in the process of distribution.
(VIII) Wholesaler performs various marketing functions.
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RELATED QUESTIONS
Select the correct option and rewrite the sentence.
_________ is the link between producer and retailer.
Price charged by retailers is generally _______.
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A Wholesaler invest ___________ capital in the business.
Select the correct option and rewrite the sentence.
Retailer is the_________ link in the chain of distribution.
State True or False.
Wholesaler keeps large stock of goods.
State True or False.
Wholesaler deals in small quantity.
Complete the sentence.
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The retailer is the connecting link between the wholesaler and _________.
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A modern shopping mall is an ____________ term.
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Wholesaler deals in _____ quantity.
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Departmental store located _______ the city.
Select the correct option.
Departmental store is a ___________ scale retail shop.
Explain the following term/concept:
Retail Trade.
Study the following case/situation and express your opinion.
Sonupant purchases his grocery material every month from the nearest Nandulal grocery shop and he purchases wheat, rice, and pulses in bulk for the whole year from Gorhe and Son’s market yard.
Who is the wholesaler?
Distinguish between the following:
Wholesaler and Retailer.
Answer in brief.
State any four features of wholesalers to manufacturers.
Answer in brief.
State any two types of small scale fixed shop retailer.
Justify the following statement:
Wholesaler sells goods in large quantities.
