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प्रश्न
What is Marketing Mix?
उत्तर
Marketing Mix is the combination of different marketing variables that the firm blends and controls to achieve the desired result from the target market. In simple words, the marketing mix is putting the right product at the right time, at the right price, in the right place. It is one of the important tools of marketing. The 4P's of the marketing mix were introduced by E. Jerome McCarthy in 1960. It was further extended by Booms & Bitner in 1981 by adding 3 new elements to the 4 Ps Principle.
संबंधित प्रश्न
What is meant by the term place in the marketing mix?
Explain any four points of difference between 'Marketing' and 'Selling'.
Find the odd one.
Explain the following term/concept
Product
Explain the following term/concept.
Price
Explain in detail the 7Ps of Marketing.
Find the odd one.
The collection of utilities is known as:
Harshit is planning a start-up venture for offering mobile pet care services at the door step. He has decided to charge 1000 for a heated hydrobath and blow dry of a pet and 500 for shampoo and conditioning. Identify the elements of the marketing mix which is not being described in the above case.
Which one of the following promotion tools has mass reach?
Marketing mix is the set of ______ that the firm uses to pursue its marketing objectives in the target market.
Which of the following is true regarding Promotion?
Which of the following are considered as the pillars of marketing?
Which of the following marketing functions is concerned with informing the customers about the firm's products?
Which one of the following is not one of the Ps of marketing?
______ denotes the money value of a product or service. It is the amount of money seller is asking for the product or service he offers for sale or the amount which buyers are to pay for it.
The skimming, penetration, parity are decided in which of the marketing mix strategy?
______ represents an integrated approach to marketing.
An appropriate marketing mix is necessary to enable an enterprise to meet its goals. Elaborate.
