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प्रश्न
What is Marketing Mix?
उत्तर
Marketing Mix is the combination of different marketing variables that the firm blends and controls to achieve the desired result from the target market. In simple words, the marketing mix is putting the right product at the right time, at the right price, in the right place. It is one of the important tools of marketing. The 4P's of the marketing mix were introduced by E. Jerome McCarthy in 1960. It was further extended by Booms & Bitner in 1981 by adding 3 new elements to the 4 Ps Principle.
संबंधित प्रश्न
What is meant by the term place in the marketing mix?
Find the odd one.
Find the odd one.
Explain the following term/concept.
Promotion
Find the odd one.
Explain the following term/concept.
Promotion of the product
Marketing mix does not include ____________.
Which of the following statements is not true with regard to the concept of product?
Which one of the following is not a marketing mix?
Which one of the following promotion tools has mass reach?
Marketing mix is the set of ______ that the firm uses to pursue its marketing objectives in the target market.
Marketing mix for products consists of ______.
The skimming, penetration, parity are decided in which of the marketing mix strategy?
"It is a set-off tangible and physical attributes such as material colour, design, size, weight, etc., assembled in an identifiable form better seller offers to customers for sale." What is it?
Marketing Mix represents the ______ of an enterprise.
An appropriate marketing mix is necessary to enable an enterprise to meet its goals. Justify for or against, giving reasons.
What is place mix?
An appropriate marketing mix is necessary to enable an enterprise to meet its goals. Elaborate.
