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प्रश्न
Which sales promotion technique includes training in stores layout, product demonstration, advertising, etc.?
पर्याय
Fairs and Exhibitions
Prize Contests
Merchandising Aids
Trading Stamps
उत्तर
Fairs and Exhibitions
Explanation:
Fairs and exhibits provide sales promotion opportunities such as store layout training, product demonstrations, and advertising. They are beneficial for firms seeking market research and an immediate response from the public.
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संबंधित प्रश्न
Which of the following is a sales promotion activity?
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Trade fair, seminar, workshop, fair exhibitions, etc., are most closely associated with ______.
Newsletters, catalogues, and invitations to organisation-sponsored events are most closely associated with ______.
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Mr. Lewis is the Marketing Manager of a leading fast-moving consumer goods company. He observes that a particular brand of shampoo manufactured by the company is not preferred in the market. As a result, the sale has declined over a period of time. It is found that dealers are unwilling to stock the shampoo.
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- How would you recruit and select new sales representative to persuade the dealers.
State four types of premium offers as a technique of sales promotion.
