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All premiums help to increase the sale. Which of the following are the examples of types of premium? - Commercial Studies

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Question

All premiums help to increase the sale. Which of the following are the examples of types of premium?

Options

  • With pack premium 

  • Price off premium 

  • Permits premium 

  • Less quantity premium 

MCQ

Solution

With pack premium and Price off premium 

Explanation:

Premiums can be of following types:

  1. With pack premium: In which the bonus item is included either inside or outside the package, e.g., one spoon free in the packet of Horlicks.
  2. Price off premium: Which implies a reduction in price on the purchase of a large or economy pack. e.g. save ₹ 5 on purchase of family pack.
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Techniques of Sales Promotion
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Chapter 3: Advertising and Sales Promotion - EXERCISES [Page 42]

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Goyal Brothers Prakashan Commercial Studies [English] Class 10 ICSE
Chapter 3 Advertising and Sales Promotion
EXERCISES | Q 29. | Page 42
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