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Question
An individual’s attitude may not always be exhibited through behaviour. When would there be consistency between attitude and behaviour? Explain.
Solution
Psychologists have found that there would be consistency between attitudes and behaviour when:
- the attitude is strong, and occupies a central place in the attitude system.
- there is very little or no external pressure for the person to behave in a particular way. For example, when there is no group pressure to follow a particular norm.
- the person’s behaviour is not being watched or evaluated by others.
- the person thinks that the behaviour would have a positive consequence, and therefore, intends to engage in that behaviour.
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