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Question
Which one of the following is not a factor that will lead to attitude change?
Options
Message characteristics
Environmental characteristics
Source characteristics
Target characteristics
Solution
Environmental characteristics
Explanation:
- Message characteristics: It creates a difference in attitude when the message in the information of the message is sufficient.
- Source characteristics: If the information comes from a reliable source and is appealing, it is more likely that attitudes will shift.
- Target characteristics: The likelihood and magnitude of attitude change are influenced by the target's traits, such as personability, strong prejudices, self-esteem, and intelligence level. Therefore, environmental factors won't influence attitude modifications.
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