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Question
Explain any two factors that influence attitude formation.
Solution
- Reference Groups: Attitudes towards political, religious and social groups, occupations, national and other issues are often developed through reference groups. Reference groups indicate to an individual the norms regarding acceptable behaviour and ways of thinking. Various institutions, religion, culture and communities are forms of reference groups.
- Media Related Influences: Technological advances have made audio-visual media and the internet very powerful sources for attitude formation. School textbooks also influence attitude formation. The media can be used to create a consumerist attitude. The media can exert both good and bad influences on attitudes.
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