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Answer in one sentence. What do you mean by standardization? - Organisation of Commerce and Management

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Question

Answer in one sentence.

What do you mean by standardization?

One Line Answer

Solution

Standardization means to determine standards related to process, size, quality, design, weight, color, etc. of the product. It helps in ensuring uniformity in the quality of the product. It helps in achieving customers' loyalty towards the product.

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Functions of Marketing
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Chapter 8: Marketing - Exercise [Page 166]
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