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Explain the following term/concept. Labeling - Organisation of Commerce and Management

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Question

Explain the following term/concept.

Labeling

Short Note

Solution

A label is a slip which is found on the product and provides all the information regarding the product and its producer. The slip-on which all this information is provides is called a label and its process is called labeling. Packaging and labeling not only provide protection to the product but also act as an effective tool for marketing.

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Functions of Marketing
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Chapter 8: Marketing - Exercise [Page 167]
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