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CRM in E-commerce stands for ______. - Commercial Studies

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Question

CRM in E-commerce stands for ______.

Options

  • Convenient Relationship Management

  • Customer Relationship Management

  • Consumer Related Marketing

  • Chain Related Management

MCQ
Fill in the Blanks

Solution

CRM in E-commerce stands for Customer Relationship Management.

Explanation: 

CRM department helps to boost the sales performance through better customer service and establishing healthy relationship with customers. All the stored details of customer is available in CRM module. CRM module helps to manage and track detailed information of the customer like communication history, calls, meetings, details of purchases made by customer, contract duration etc. CRM module can be integrated with sales module to enhance sales opportunities.

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Chapter 5: E-Commerce - EXERCISES [Page 68]

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Goyal Brothers Prakashan Commercial Studies [English] Class 10 ICSE
Chapter 5 E-Commerce
EXERCISES | Q 27. | Page 68
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