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Question
Define the term cementer awareness.
Solution
Consumer awareness means a consumer must be aware about the availability of various goods and services such that he is able to make wise decisions. This will reduce the incidence of consumer’s exploitation by sellers in the marketplace.
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RELATED QUESTIONS
Mention any two duties of a consumer.
Mention one way by which consumers are exploited in the market.
Explain clearly three reasons as to why consumers are exploited.
Public Distribution system is an _______ measure of government to protect the consumers.
Explain any three consumer rights provided by Consumer Protection Act.
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CASE STUDY The Central Consumer Protection Authority (CCPA) under the Department of Consumer Affairs has notified 'Guidelines for Prevention of Misleading Advertisements and Endorsements for Misleading Advertisements, 2022' with an objective to curb misleading advertisements and protect consumers, who may be exploited or affected by such advertisements. Keeping in view the sensitiveness and vulnerability of children and severe impact advertisements make on the younger minds, several preemptive provisions have been laid down on advertisements targetiµg children. Guidelines say that advertisements targeting children shall not J~ature any personalities from the field of sports, music or cinema and products which under any law require a health warning for such advertisement or cannot be purchased·by children. (Courtesy: PIB, Delhi) |
With reference to the case study answer the following questions:
- Discuss the advantages of the following media: [5]
- Television
- Newspaper
- Explain the various consumer rights as mentioned in the Consumer Protection. [5]
- What are the advantages of branding? [5]
