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Question
Explain clearly three reasons as to why consumers are exploited.
Solution
The reasons for the exploitation of consumers in India:
- Consumers buy a wide range of goods without taking adequate initiatives to know consumer rights.
- Due to illiteracy, consumers do not challenge the quality and quantity of goods supplied by the seller, even though the goods and services provided by them are not satisfactory.
Hence, consumers are exploited by providing false statements about the quality of the product and cheat consumers by falsely representing old goods as new goods in the market.
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CASE STUDY The Central Consumer Protection Authority (CCPA) under the Department of Consumer Affairs has notified 'Guidelines for Prevention of Misleading Advertisements and Endorsements for Misleading Advertisements, 2022' with an objective to curb misleading advertisements and protect consumers, who may be exploited or affected by such advertisements. Keeping in view the sensitiveness and vulnerability of children and severe impact advertisements make on the younger minds, several preemptive provisions have been laid down on advertisements targetiµg children. Guidelines say that advertisements targeting children shall not J~ature any personalities from the field of sports, music or cinema and products which under any law require a health warning for such advertisement or cannot be purchased·by children. (Courtesy: PIB, Delhi) |
With reference to the case study answer the following questions:
- Discuss the advantages of the following media: [5]
- Television
- Newspaper
- Explain the various consumer rights as mentioned in the Consumer Protection. [5]
- What are the advantages of branding? [5]