Question

Explain small-scale fixed shop retailers.

Answer 1

Small Scale Fixed Shop Retailers:
Small scale fixed retailers usually run their business operations on a small scale and deal in a limited line of goods. Such shops are run by their owners with the help of assistants. These shops are situated in residential areas.

Types of Small Scale Shop Retailers:

1. General Stores: These shops are found in residential areas and offer shopping convenience to the customers. They deal in a wide variety of goods so there is scope for choice. They deal in almost all household articles and goods of daily use. They provide credit facilities and have a personal relationship with their customers. They have a fixed place of business so the customers have faith and confidence in dealing with them.
2. Second Hand Goods Shops: As the name indicates these shops deal in used or old goods and articles. They buy goods from individuals and not from manufacturers or wholesalers. They repair or overhaul the items. They display them in their shops. Generally, people from poor communities prefer to buy from these shops.
3. Authorised Dealers: These retailers have an authorized dealership of a particular manufacturer’s goods. They sell off consumers' requirement goods like T.V. sets, mobile phones, washing machines, etc.
4. Specialty Shops: These retailers deal in a particular line of goods. They keep a wide variety of items within the same line of products. They offer goods at reasonable prices. They are popular in cities and towns. They provide a wide choice to customers. Normally they carry on business on a cash basis.