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Question
Explain the services rendered to consumers by Retailers.
Answer in Brief
Solution
- Regular Supply of Goods: Retailers maintain ready stock of various products of different manufacturers for sale to consumers.
- New Products Information: The retailers provide important information about the new arrival of products through their personal.
- Credit Facilities: Sometimes retailers provide credit facilities to their customers and enable them to increase their level of consumption.
- Wide Selection: Retailers generally keep stock of a variety of products from different manufacturers.
- Miscellaneous Services:
- Retailers provide free door delivery services to the customers.
- They provide after-sale service to customers.
- They allow cash discounts on their sales.
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Characteristics of Retailers
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