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Question
Following are some web links to the most creative advertisements that are a part of the ‘Incredible India’ Campaign. Watch them and then discuss in class which one you liked best and the reason for your choice.
(a) http://www.youtube.com/watch?v=-T2qtEu9e5o&feature=related
(b) http://www.youtube.com/watch?v=ruJvV7Tb6Mw&feature=related
(c) http://www.youtube.com/watch?v=rNWeBVBqo2c&feature=related
(d) http://www.youtube.com/watch?v=rLZ9eMNezQY&feature=related
(e) http://www.youtube.com/watch?v=Dro_oER2iDU&feature=fvw
Comment on the contents of each of them. Your comments should include your opinion about the message and the visuals. Discuss in class which one you liked best and the reason for your choice. Speak about the features of the advertisement which made it more attractive than the others. Alternatively prepare a scrap book of advertisements related to the promotion of tourism in India. Discuss in class which one you liked best and the reason for your choice. Speak about the features of the advertisement which made it more attractive than the others.
Solution
Following are the advertisements in web-links :
(a) Aamir Khan's Incredible India Commercial - 2
- Aamir speaks out against harassment of foreign tourists and vandalism of our ancient monuments by anti-social elements .
{b) Aamir Khan's Incredible India Commercial- 1
- Aamir speaks out against harassment of foreign tourists and vandalism of our ancient monuments.
(c) The Latest Incredible India Commercial, Directors Cut
- The 2 minute version of the newest Incredible India and featuring yours truly.
{d) Incredible India 1
- Incredible India Promo.
(e) Aamir Khan's Incredible India TV CF 2010
- Atithi Devo Bhavah
This campaign is aimed at Indians to help foreign tourists and to make tourists feel at home.
Comments
Students may have seen all these advertisements in different T.V. channels from time to time. Liking depends on individuals. However, I like the last advertisement. This campaign is aimed at Indians to help make foreign tourists feel at home. Japanese actress Nobuko is one of the precious gems.
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RELATED QUESTIONS
Fill in information from the text to complete the notes on the passage.
India : Destination of the Millennium
I. To a tourist it offers
(a) ………….. topography
(b) ………….. beauty
(c) ………….. diversity
Fill in information from the text to complete the notes on the passage.
India : Destination of the Millennium
II. Traditional yet modern
(a) shopping : …………..
(b) family structure : …………..
(c) medicine : …………..
Fill in information from the text to complete the notes on the passage.
India : Destination of the Millennium
III. indian hospitality
(a) belief : …………..
(b) attitude : …………..
(c) unique selling point (USP) : …………..
Fill in information from the text to complete the notes on the passage.
India : Destination of the Millennium
IV. Ministry of Tourism, GO! proposal
(a) name of the prog : …………..
(b) train people to : …………..
(c) boost : …………..
(d) effort to preserve : …………..
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As an employee of the Ministry of Tourism, Government of India prepare an advertisement to promote tourism in India. You can promote tourism in your state or the country.
On the basis of your reading of the passage above, answer the following question :
List the factors that you think inhibit tourists from coming to India. Find practical solutions to each of them. Give reasons to support your solutions .
Prepare a Road Show to sensitize people towards the responsibility of being good hosts in order to ensure that India becomes a safe and preferred destination for foreign tourists. Your road show must include a talk, jingles, street play etc. Prepare banners, backdrop and posters to create a suitable effect. For this activity divide your class into five groups.
