Advertisements
Advertisements
Question
On the basis of your reading of the passage above, answer the following question :
List the factors that you think inhibit tourists from coming to India. Find practical solutions to each of them. Give reasons to support your solutions .
Solution
1. The following factors inhibit tourists from coming to India.
(a) our attitude
(b) mistreatment
(c) cheating
(d} rude behaviour
(e) dirty streets and places
(f} bad road conditions
The reasons are obvious. lnspite of our great wealth of tourist spots and cultural attractions we are not able to attract enough number of tourists. The truth is that our bad behaviour spreads like wildfire and inhibits foreign tourists to visit our great country. When one foreign lady tourist was killed, we got such a bad name all over the world. Then, the tourists who come here complain about the conditions when they return to their respective countries.
The solution is to bring about change.
Our attitude should be that guests are no burden but a blessing and God-send. They should be treated well. Let us remember to treat others as we want to be treated. Taxi drivers and such other people often cheat these tourists. The public should keep an eye on these things. The police should assure speedy action on the culprits. Common men are not always very kind to the tourists, particularly if they are from an undeveloped country. We should remember that a guest is a guest whatever the colour, creed or nationality. Our behaviour should be polite to everyone but specially to a foreign tourist. The way we treat with such a tourist with enhances or lowers the great name of our country abroad.
APPEARS IN
RELATED QUESTIONS
Fill in information from the text to complete the notes on the passage.
India : Destination of the Millennium
I. To a tourist it offers
(a) ………….. topography
(b) ………….. beauty
(c) ………….. diversity
Fill in information from the text to complete the notes on the passage.
India : Destination of the Millennium
II. Traditional yet modern
(a) shopping : …………..
(b) family structure : …………..
(c) medicine : …………..
Fill in information from the text to complete the notes on the passage.
India : Destination of the Millennium
III. indian hospitality
(a) belief : …………..
(b) attitude : …………..
(c) unique selling point (USP) : …………..
Fill in information from the text to complete the notes on the passage.
India : Destination of the Millennium
IV. Ministry of Tourism, GO! proposal
(a) name of the prog : …………..
(b) train people to : …………..
(c) boost : …………..
(d) effort to preserve : …………..
(e) inculcating sense of : …………..
Following are some web links to the most creative advertisements that are a part of the ‘Incredible India’ Campaign. Watch them and then discuss in class which one you liked best and the reason for your choice.
(a) http://www.youtube.com/watch?v=-T2qtEu9e5o&feature=related
(b) http://www.youtube.com/watch?v=ruJvV7Tb6Mw&feature=related
(c) http://www.youtube.com/watch?v=rNWeBVBqo2c&feature=related
(d) http://www.youtube.com/watch?v=rLZ9eMNezQY&feature=related
(e) http://www.youtube.com/watch?v=Dro_oER2iDU&feature=fvw
Comment on the contents of each of them. Your comments should include your opinion about the message and the visuals. Discuss in class which one you liked best and the reason for your choice. Speak about the features of the advertisement which made it more attractive than the others. Alternatively prepare a scrap book of advertisements related to the promotion of tourism in India. Discuss in class which one you liked best and the reason for your choice. Speak about the features of the advertisement which made it more attractive than the others.
As an employee of the Ministry of Tourism, Government of India prepare an advertisement to promote tourism in India. You can promote tourism in your state or the country.
Prepare a Road Show to sensitize people towards the responsibility of being good hosts in order to ensure that India becomes a safe and preferred destination for foreign tourists. Your road show must include a talk, jingles, street play etc. Prepare banners, backdrop and posters to create a suitable effect. For this activity divide your class into five groups.