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Question
How do we determine whether the demand for a particular commodity is elastic or inelastic?
Solution
- Price Elasticity of Demand (Ed): The most common way to determine elasticity is by calculating the elasticity of demand, which measures the responsiveness of the quantity demanded to a change in the commodity's price.
- Elastic Demand (Ed > 1): Demand is elastic if the percentage change in quantity demanded is greater than the percentage change in price. This means consumers are highly responsive to price changes.
- Inelastic Demand (Ed < 1): Demand is inelastic if the percentage change in quantity demanded is less than the percentage change in price. This means consumers are not very responsive to price changes.
- Unitary Elastic Demand (Ed = 1): If the percentage change in quantity demanded exactly equals the percentage change in price, demand is unitary elastic.
- Total Revenue (Expenditure) Test: This method involves observing how total revenue (or total expenditure) changes in response to a price change.
- Elastic Demand: If a decrease in price leads to an increase in total revenue (or if an increase in price leads to a decrease in total revenue), the demand is elastic.
- Inelastic Demand: If a decrease in price leads to a decrease in total revenue (or if an increase in price leads to an increase in total revenue), the demand is inelastic.
- Unitary Elastic Demand: If total revenue remains unchanged when the price changes, the demand is unitary elastic.
- Availability of Substitutes: If many close substitutes are available for a commodity, the demand for that commodity is likely to be elastic. Consumers can easily switch to another product if the price rises.
- Elastic Demand: Many close substitutes are available.
- Inelastic Demand: Few or no close substitutes available.
- Necessity vs. Luxury: The nature of the commodity (whether it is a necessity or a luxury) can indicate its elasticity.
- Inelastic Demand: Necessities, such as food, medicine, and basic utilities, tend to have inelastic demand because consumers need these goods regardless of price changes.
- Elastic Demand: Luxuries like designer clothes or high-end electronics tend to have elastic demand because consumers can do without them or delay purchases when prices rise.
- Proportion of Income Spent: The proportion of a consumer’s income spent on a good also influences its elasticity.
- Inelastic Demand: If a small proportion of income is spent on the good (e.g., salt, matches), the demand will likely be inelastic because price changes have little impact on the consumer’s overall budget.
- Elastic Demand: If a large proportion of income is spent on the good (e.g., housing, cars), the demand is more likely to be elastic.
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