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Question
Which tool involves direct face-to-face conversation with prospective customer?
Options
Sales promotion
Personal selling
Advertisement
Publicity
Solution
Personal selling
Explanation:
Personal selling involves direct face-to-face conversations with prospective customers. This tool allows salespeople to interact directly with potential buyers, address their specific needs and concerns, provide detailed product information, and build a personal relationship that can facilitate the sales process. Personal selling is particularly effective for complex, high-value, customized products and services where individual attention and interaction are important.
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